Wwdc 2021 keynote highlights8/17/2023 It will also auto suggest notifications to turn off based on apps a consumer has not used.Īnother addition is grouped notifications, which provide lists of messages received from a particular app. Instant tuning from the lock screen lets users set an app’s notifications so they only appear in the Notification Center and not on the lock screen, or even turn them off altogether. With iOS 12, Apple is also giving users more control over their notifications. Do Not Disturb has also been updated with additional options, such as setting it to expire after leaving a certain location, or ending it after a certain time period for distraction-free activities or meetings. Users can then decide when to turn this off and see what they missed overnight in the morning. Customers Can Understand & Control Their Digital ConsumptionĪ number of the key features coming to iOS 12 aim at helping users better understand their digital consumption habits, limit distractions and evaluate how they’re spending their time.ĭo Not Disturb has been upgraded to make bedtime more restful by eliminating notifications from the home screen and turning dark to only reflect the time. These shortcuts can also be enabled on the HomePod as well as Watch for a streamlined, multi-device experiences. Or, you can set up something more complex, such as a “heading home” command that will share your ETA with a specified person, share the best route via Apple Maps, start your favorite podcast and control home automation for your arrival. For example, if you use Tile to locate your lost keys, you can set up a shortcut that’s launched by telling Siri “I lost my keys” which will pull up the Tile app and ping your keys. Siri Shortcuts allow Apple users to set up multi-step processes that can be triggered by telling Siri their own personalized phrase. With more than 10 billion requests every month, Apple is working to enable Siri to make consumers’ lives simpler with more proactive suggestions (like calling your grandma on her birthday), while also extending Siri Shortcuts to any app. Adobe Creative Cloud’s support for usdz will help speed up the development of new AR content with familiar content creator apps like Photoshop and Dimension CC.Ĭraig Federighi, senior vice president of Software Engineering at Apple projecting a Fender guitar on to the table using AR.ĪRKit 2 opens up a new world of AR possibilities with face tracking, 3D object detection, persistent experiences and even shared experiences where multiple users can play together.Ĭore to all of this is accurate measurement, and consumers will be able to use the new Measure app to determine the measurements of real-world objects. AR & Usdz Are Transforming TechnologyĪugmented reality (AR) continues to become more sophisticated and accessible to a broader range of partners, promising to bring new experiences to our everyday lives.Īpple has partnered with Pixar to create usdz (Universal Scene Description): a compact and open single file format optimized for sharing 3D graphics and animations across systems like Safari, Mail and iMessages - all while allowing digital objects to be placed into the real world.įor example, Craig Federighi, senior vice president of Software Engineering at Apple, used the usdz format on the Fender website to choose a guitar and place it on a physical table via AR to see what it looks like in the real world. Many iOS apps like Stocks, Apple News, Voice Memos and Home will make their way to the App Store for Mac, with Apple noting iOS developers can do the same (with minimal code changes required) in 2019 with UIKit. It’s clear apps play a huge role in consumers’ lives with the App Store seeing more than 500 million unique visitors every week.Īdditionally, the App Store for Mac is getting a fresh design with Mojave. With the App Store’s 10th anniversary next month, Cook shared that there are more than 20 million Apple developers around the world - spanning 77 countries - and that they will have collectively earned $100 billion from the App Store as of this week. Stick with us to the end and you’ll learn of something experienced by attendees but not discussed in the keynote - and it may unlock many new possibilities across a variety of industry verticals. In this blog post, we’ll recap some highlights as well as features we’re most excited to see and what they mean for digital marketers. Apple’s worldwide developer conference kicked off in sunny San Jose, CA yesterday with Tim Cook sharing a few highlights and developer love with 6,000 attendees before unveiling new software features and updates.Īugmented reality, features to monitor and improve user’s digital consumption habits and Siri Shortcuts were a few of the big takeaways of the day, but there were plenty of other great additions to Apple’s software suite.
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